About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

Luc VegaDesign DirectorGeneva

Vincent SauvaireSenior DesignerGeneva

Anthony FranklinPartner & Creative DirectorGeneva

Thomas TkatchenkoDeveloperMelbourne

Edouard HenryDigital DirectorGeneva

Aurélia de AzambujaSenior DesignerBrussels

Aurore LechienDesign DirectorBrussels

Aurore hails from a small Belgian town “where carnival abounds, and champagne flows freely.” Tapping into her graphic inclinations in the early years of secondary school, she spent so much time beautifying her notebooks she often forgot to take notes altogether. Inspired by Xerox art, Joseph Albers’ color studies, and Toscani’s photo campaigns for United Colors of Benetton, Aurore took on Graphic Design and Visual Communication at La Cambre and specialized in typography and bookbinding. As a Designer at Base, she’s spent the last decade-and-a-half on the lookout for powerful visuals that, as the cliché dictates, speak louder than words. Whenever she’s not poring over InDesign or coaching interns, Aurore loves to crochet toy animals, get a whiff of fresh mountain air, and play her favorite Slow Dive album on a loop.