Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Stefania LakatosAccount ManagerGeneva

Born and raised between Budapest, Geneva and Brussels, it’s safe to say that Stefania has seen and done a lot. With a childhood filled with Beatles tunes, roller skating, and water skiing alongside her sister, she's no stranger to adventure. Armed with a Master's in Journalism from ULB and Paris II Panthéon-Assas, she penned her way through prestigious publications like La Libération and RTBF before landing in Geneva. Carrying her insatiability for discovery, her passion for her work lies in the ever-changing landscape of projects, which she managed in media, culture, private banking, and agencies like M&C Saatchi. And now, at Base! As Project Manager, she helps teams and clients envision cultural impact as a value beyond branding, as a true form of inspiration for societal perceptions, on both local and global scales. Outside of work, you’ll find her indulging in cultural pursuits, all while seeking hidden gems in each city she explores.

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