Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Mariana SolísDigital DesignerNew York

Mariana grew up in Tijuana, where the Mexico–US border is less a line on a map than a part of everyday life. Moving between languages, cultures and viewpoints was simply second nature. Learning to navigate those shifts early on shaped the way she approaches design today: curious about how different perspectives meet, overlap and make sense together.

A quiet kid who preferred drawing and thinking things through, she was equally drawn to logic. Math made sense to her early on, and that instinct for problem-solving eventually found its way into design. After studying communications and digital media in Mexico, she moved to Barcelona to complete a Master’s in Beyond Branding at Elisava, where her interest in digital solidified into a craft. As a Digital Designer at BaseNYC, she focuses on building thoughtful digital experiences, exploring how information, interaction and visual systems come together to shape spaces people move through online.

Outside the studio, Mariana reads feminist theory, works with clay, bakes, and spends time with her dog, Bread (a name that says a lot). She enjoys the quiet satisfaction of making things come together, whether it’s a system, a screen, or something fresh out of the oven.

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