About
Meet the basers
Born and raised in Hanoï, Thanh Mai is a curious spirit who learned early to notice what everyone else walked past. A self-taught strategist, she once started an arts-and-crafts afternoon to get her cousins off their phones. And the strategy paid. It has since turned into a regular workshop for her younger cousins, and a few neighbourhood kids who share that same sense of wonder.
After studying and working in finance, she found her intuition pushing her out of corporate life and into Marou. There she encountered BaseSGN, and through it the world of branding. It wasn't long before she followed it in.
As Junior Strategist at BaseSGN, she now leans on her legendary wonder and insatiable curiosity to show people a new way of seeing what's already in front of them. Off the clock, she makes stop-motion from leaves she catches midair. Still noticing what everyone else walks past.
