About

Caroline’s approach to creative direction is anchored in alchemy: the magical process of transforming unexpected ingredients into something exceptional. When she joined Base as creative director in 2019, Caz brought with her a rich expertise in visual storytelling gained over the course of her career spanning Melbourne, Sydney, London and New York. Prior to Base, Caz was associate creative director at New York agency Lloyd&Co, where she led the Adidas account (working on global campaigns and product launches for Originals, Y3 and Pharrell Williams) and was the lead creative for Calvin Klein at the appointment of Raf Simons. In establishing the Base Melbourne office with her husband and creative partner Daniel Peterson, Caz has drawn on her unique ability to build and manage creative teams across a broad range of disciplines.