About

From luxury watch marketing to designer and typographer at Base, Elsa’s journey has always been driven by creativity. Born and raised in Geneva, a city rich in culture and surrounded by nature, she grew up in a family of artistic minds – an art teacher mother, a jewelry designer brother, and a grandfather whose love for typography would later spark her own. A CD filled with his calligraphic and typographic designs – an inheritance that became a turning point, led her to Paris where she integrated these new learnings into her background in graphic design and branding. Elsa approaches design with a tangential perspective, always looking for fresh angles. At Base, she finds the perfect balance between branding and typography, embracing organic contrasts beyond the rigid Swiss tradition. A natural problem-solver and team player, she finds inspiration everywhere – always curious, always exploring.