Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Tricia VuongAssociate Account DirectorNew York

Tricia’s path to project management began with stories. First as a journalism design student at The New School, then as a producer in newsrooms and nonprofits, telling stories, shaping narratives, and quietly keeping everything on track.

Raised in a Vietnamese family between California and the Midwest, she grew up independent, observant, and always organizing something – whether it was a school event or a video shoot. Agency life came later, after years on the client side, bringing her sharp instincts and steady presence to creative teams.

At Base, she brings it all together: her calm, her clarity, her people sense. She has a quiet knack for holding complexity, reading the room, and making things move. Off the clock, she contributes to a podcast telling Vietnamese Boat People’s stories and enjoys shooting street photography on her dad’s old Minolta.

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