Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Jake PostDirector of OperationsNew York

Jake has an eye for noticing how things could be done better, and usually can’t help but execute those improvements right away. This cycle of optimization is the story of his career at Base: he migrated from the fashion world to join the company as a project manager in 2012 and, in classic Jake form, started making improvements immediately. What began as small operational improvements here and there escalated into managing bigger undertakings including finances and major company projects. Today, Jake directs Base’s project management team, keeps budgets balanced and timelines tight, and oversees innumerable other items to ensure the studio runs smoothly. It’s an impressive juggling act executed with rigorous precision. When Jake isn’t at the office, he enjoys golfing, exploring New York’s many museums, listening to live music, golfing again, and, most recently, making beats with his two young children.

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