About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

Luc VegaDesign DirectorGeneva

Vincent SauvaireSenior DesignerGeneva

Anthony FranklinPartner & Creative DirectorGeneva

Thomas TkatchenkoDeveloperMelbourne

Edouard HenryDigital DirectorGeneva

Aurélia de AzambujaSenior DesignerBrussels

Aurore LechienDesign DirectorBrussels

Daniel PetersonPartner & Creative DirectorMelbourne

Bruce VansteenwinkelAssociate Design DirectorBrussels

Coline LeclèreStrategy DirectorBrussels

A self-proclaimed generalist, Coline Leclère is driven by a curious mind. She likes to dip a toe into anything even remotely interesting, which means she always has too many tabs open, several dog-eared books to finish, and a wealth of eclectic tunes to immortalize in equally haphazard mixtapes. After her Hospitality Management and Business degree left her starved for meaning, she swiftly changed course. With stopovers at SXSW and the Hoxton, she finally landed at Base Brussels as a copywriter and strategist. Coline wields her innate versatility as a tool to untangle clients’ stories, conjure up compelling brand narratives, and lay the groundwork for brands to be built. Coline likes cooking, taking her dog into nature, and hosting lavish dinners for friends from all corners of the world.