About

Jeffrey allegedly grew up in Los Angeles, although after many years in New York evidence of his California roots is shaky at best. As a child he was hungry for art, dabbling in everything from ceramics to photography to painting, and later went on to receive his MFA in graphic design from the Rhode Island School of Design. Jeffrey thrives on a constant influx of creative challenges and responds to them with idea-driven visual systems that prioritize authenticity. His work is characterized by harmonious tension, incorporating juxtaposed elements like high- and low-brow styles, or aesthetic codes translated from one industry to another. At Base, Jeffrey helps cultivate brands from conception through to launch. Whether it’s as local as the visual identity at a neighborhood cafe or as global as an international non-profit striving to save a species, Jeffrey works to evolve ideas into brands shaping the world for the better.