Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Ange LinhHead of Film and MotionSaigon

Ange Linh’s path to filmmaking began with design. Growing up in France, she was drawn first to the world of graphic design, she soon discovered her love for images in motion – the way rhythm, cuts, and movement could shape emotion. That passion led her to Gobelins in Paris, where she specialized in Motion Design, and later to French production agencies and the Kourtrajmé school, where she refined her skills in editing and directing. Each step deepened her eye for storytelling, and the belief that visuals can carry both beauty and meaning.

In 2023, she moved to Vietnam to reconnect with her roots and expand her creative horizons. As Head of Film and Motion at BaseSGN, she brings together everything she’s learned – her design sensibility, her motion craft, her filmmaker’s curiosity – to create videos that resonate across cultures. Off set, she’s always observing, always collecting fragments of life and turning them into stories, because for her, film is as much about capturing moments as it is about making them last.

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