About
Meet the basers
For over a decade, Anna has been the steady hand behind Rice’s production driven by precision, care, and a belief that ideas deserve to be made real. From a single chocolate wrapper to a national uniform system, she treats every project with the same respect: make it well, or don’t make it at all.
Her instinct for making runs deep. Her father built, crafted, and created – always turning ideas into something tangible. Growing up in that spirit of creation shaped how Anna sees production: not as logistics, but as the moment vision takes form.
As Production Director at BaseSGN, she’s brought to life everything from monumental art installations to exquisitely printed packaging to multi-day conferences. Calm in her leadership, sharp in her eye, she connects people, timelines, and ideas – so what leaves the studio doesn’t just work, it resonates.
