About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

Luc VegaDesign DirectorGeneva

Vincent SauvaireSenior DesignerGeneva

Anthony FranklinPartner & Creative DirectorGeneva

Thomas TkatchenkoDeveloperMelbourne

Edouard HenryDigital DirectorGeneva

Coming from a background that touched everything from social science to advertising to law, Edouard’s relentless curiosity allows him to explore new fields and ask questions that deepen his understanding of them. This quality is essential in his role as digital director at Base. Not only is the digital landscape constantly evolving, each client comes from a unique context that makes thorough investigation critical to developing a strong digital strategy. Luckily, it’s this fast-paced, never-ending learning that motivates Edouard most. His digital expertise paired with generalist curiosity enables him to put clients in leading roles within their respective markets. Edouard’s penchant for learning spills beyond his role at Base too—his interests span comics, literature, hiking, skiing, and cultivating an extensive wine cellar to enjoy in his downtime.