About

Cold winters, great corn, big smiles. Here is how Julie, Base’s Global Editorial Director, describes her Midwest. It comes as no surprise then, that this Chicago-born go-getter knows how to weather a storm and take on a challenge — moving from NYC to Paris, where she studied fashion business at IFM, before building up experience in fashion and beauty houses, big and small. No surprise either, that Julie knows how to shuck a cob and her way around the kitchen more generally. There’s nothing she likes more than to cook, bake*, gather people around a table and a good meal: to ‘create conviviality’, as she says. And then last but not least, no surprise that it is all dimples, enthusiasm and drive that she joined Base in Brussels in April 2023. Since then she's set up its communication arm, developing new processes and new output for the department from the ground up. Working with each and everyone at Base, across design, strategy and digital, NYC, BRU, MEL, GVA, and SGN to tell stories about the work we do: somehow making culture or, in her own terms, ‘the exterior influences that shape who you are as a person. They can be intimate and less personal, span generations and country borders.’
 

*Come by the office on Monday, and expect a slice of homemade banana bread