About

Khanh Nguyen is a strategist at BaseSGN, shaped by a life lived between coasts in the U.S. After graduating from Emerson College in Boston, she moved to Los Angeles, where she worked across the film industry – from writers’ rooms to experiential activations. What began as a love of cinema grew into a fascination with narrative itself: how stories move people, and how brands can, too.

At BaseSGN, Khanh’s path evolved from project management to strategy: a shift born from curiosity and a desire to understand what drives clients forward. Today, she combines analytical rigor with cultural sensitivity to help brands articulate not just what they do, but why it matters.

Outside the studio, she’s an avid observer of film and food, sharing thoughtful reviews on Letterboxd and Beli. Her latest mission: making Beli "fetch" in Saigon.