Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Lina Bee GillisDesignerBrussels

Dad wanted Lina, mom wanted Bee. Why choose? Lina Bee it was. And the name set the pattern: when given two options, her answer is always "yes, and". Shy in one room, social in the next. Obsessed with her mom's Thaï food and also with Belgian frituur. The answer is always both. 

She grew up between Antwerp, East Flanders, and Thailand. Two are a short drive apart while the third took layovers, a new language, and cultural switching. A childhood on the move that made reinventing herself a habit. So did inventing worlds, made real through drawing covers for comics. She'd worked out early that an image can carry a story on its own, and that instinct pointed her toward graphic design at LUCA school of arts. Later she went back to work in Bangkok, layovers and language switch included, this time by choice.

A little knowledge about a lot of things feeds her designer's curiosity at BaseBRU. She takes perfumes and hand creams seriously, and will never turn down a round of Catan. Two options, again, and the answer is: yes, and.

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