About
Meet the basers
Tiến is a German-Vietnamese graphic designer who spent most of his life in Berlin before relocating to Ho Chi Minh City. As the child of hardworking immigrants, he naturally followed the dream every Vietnamese parent has for their kid: becoming a creative.
He first studied art history and worked as an artist liaison and communications manager in some of Germany’s leading galleries – until he got restless and pivoted into design. For over a decade, he helped create visual identities and campaigns for museums, theaters, and cultural institutions, always with a love for print, editorial, and spatial work grounded in typographic experimentation. In his role as Design Director at BaseSGN, Tien focuses on leading and mentoring the design team and the wider studio.
Always curious for the “other,” Tien loves to reference niche pop culture, geek out over indie video games, and go on questionable culinary adventures.
