About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.

We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.

Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.

Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.

You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.

New York Brussels Geneva Melbourne Digital Saigon

Meet the basers

Masha BasyrovaDigital ProducerDigital

Léa WolfArtistic DirectorBrussels

Ross GendelsAssociate Creative DirectorNew York

Jake PostDirector of OperationsNew York

Harry LavertyDirector of AccountsNew York

Jeffrey WaldmanAssociate Creative DirectorNew York

Geoff CookPartnerNew York

Min LewManaging Partner & Executive Creative DirectorNew York

Caroline CoxPartner & Creative DirectorMelbourne

Vivian ValentinSenior Digital ProducerNew York

Charlotte De BenedettiPartner & Managing DirectorGeneva

Hervé RigalPartner & Director of StrategyGeneva

Delphine VolkaertSenior DesignerBrussels

Mirek NisenbaumPartner & Digital DirectorNew York

Gérald MoulièrePartner & Director of GrowthGeneva

Luc VegaDesign DirectorGeneva

Vincent SauvaireSenior DesignerGeneva

Anthony FranklinPartner & Creative DirectorGeneva

Working with a team of wildly talented designers, Anthony’s role as partner and creative director revolves around ensuring the strategy is correct for the client. To craft sharp solutions, he carefully considers where the project is headed, who it’s for, and what the best route to success would be. Anthony works closely with clients to help redefine their vision, method of working, and sometimes tilt the very axes their worlds revolve around. At the end of the day, his ambition is to impact people’s daily lives. He has found that the best way to do that is to integrate this goal in his own teams’ daily processes, and his method of leadership is all about bringing out the best in those around him. When Anthony isn’t creative directing, his hobbies take him far into nature, whether it be walking his dog, boating, or fishing.