Base

About

One network. Five studios. A company of cultures. We turn cultural collisions into clarity — and clarity into brands that endure.
We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. The conversation between them keeps us evolving; a network that learns from itself.
Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.
Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.
You work directly with the makers—strategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for what’s next.
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Meet the basers

Thea KimSenior DesignerNew York

In a family of engineers, software developers, and a math teacher, Thea was the imaginative child who wanted to become a painter. Growing up between South Korea and San Diego, she found the creative playground she needed in graphic design, and pursued it back in Korea.

During an exchange year in Germany, she started to code, and the engineering world she grew up around finally found its way into her work. Where others see a fork in the road, she sees a chance to flex both her creative and analytical sides. At BaseNYC she works as Senior Designer moving instinctively across both creative and digital. 

The black sheep, it turns out, was the same breed all along. She just took the scenic route to admit it. Off the clock, she takes real pleasure in simple things: pour-over coffee, sour beer, and the right company to share them with.

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